Sony Music Entertainment has entered into a global partnership with IODA to create a new distribution and services network for independent rights holders. As part of the partnership, Sony Music has made a strategic investment in IODA, a company that handles digital distribution, marketing and technology for the independent music industry. With a catalog of almost two million tracks from thousands of labels, IODA represents a diverse catalog of music spanning all genres.
This agreement underscores Sony Music's commitment to expanding its service capabilities for independent labels, in keeping with its independent distribution subsidiary, RED. With distinct areas of expertise and market focus, RED and IODA will build on their complementary technologies and increase the scope of sales and promotional opportunities that each currently offers to its existing customer base.
"Sony Music is committed to offering independent labels and distributors the most compelling package of distribution services in the industry," said Thomas Hesse, President, Global Digital Business, U.S. Sales and Corporate Strategy, Sony Music Entertainment. "IODA has proven it has the expertise and ability to lead the independent market with groundbreaking digital solutions. We look forward to collaborating with [IODA Founder and CEO] Kevin Arnold and his team on this strategic partnership to develop new and innovative ways to help our respective clients grow their businesses."
Arnold added, "Sony really impressed us with their respect for, and understanding of the needs of the independent community. We remain, as we always have, fully dedicated to helping independent content owners succeed in the digital world. This alliance will greatly enhance IODA’s ability to continue delivering effective solutions for Independents.
Saturday, July 4, 2009
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